IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction
Por um escritor misterioso
Descrição
What's in a name? How IHOP's name change stunt has us all talking.
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://miro.medium.com/v2/resize:fit:1200/1*dz4tzaE5eiGo7mxE-Xvjsw.jpeg)
A Sentiment Analysis of IHOP's Savvy “IHOb” Campaign, by Pierre DeBois
Read Wendy's Savage Response To IHOP's Name Change
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://cloudfront-us-east-1.images.arcpublishing.com/gray/GDH37VMEUVIGVOFZTJNZEQJKL4.jpg)
After teasing a name change, IHOP says b is for burgers
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://i.ytimg.com/vi/7xao_G1BzPI/maxresdefault.jpg)
Hello, burgers: Ihop changes name to Ihob to debut new lineup
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://media.wwltv.com/assets/TEGNA/images/0317c902-b27b-4334-9130-eca2cf71537d/0317c902-b27b-4334-9130-eca2cf71537d_1140x641.jpg)
Wendy's had a savage response to the IHOb name change
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://static01.nyt.com/images/2014/04/19/business/nytnowihop/nytnowihop-superJumbo.jpg)
IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction - The New York Times
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://www.usatoday.com/gcdn/-mm-/172cad2d54fb9c1fdf158d94afef9528142b56da/c=993-1640-4519-3632/local/-/media/2018/06/11/USATODAY/USATODAY/636643247832880756-3M0A9217.jpg)
IHOP grilled by Burger King, Wendy's on Twitter over IHOb name change
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://img-9gag-fun.9cache.com/photo/aAxOYg9_460s.jpg)
12 Best Twitter Roasts to IHOP Changing Its Name to 'IHOb' - 9GAG
![IHOP Promotes Burgers by 'Changing' Name to IHOb, Gets Reaction](https://colemaninsights.com/wp-content/uploads/2018/06/ihop-1.jpg)
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