A milestone for artisanship: Fendi CEO talks goals behind €50m facility
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The Roman fashion house’s menswear show will be held at the new factory outside of Florence, where it will further its commitment to Made in Italy excellence at a pivotal moment for the brand, says CEO Serge Brunschwig.
![A milestone for artisanship: Fendi CEO talks goals behind €50m facility](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/07/10/fde4ba85-7bcb-497b-b0aa-624ae0d67157_095c17fb.jpg)
Fendi's Serge Brunschwig is bringing the brand back its roots ahead of 2025 centenary, saluting loyal Italian staff at the spring/summer 2024 menswear launch – hosted in its Florence factory
![A milestone for artisanship: Fendi CEO talks goals behind €50m facility](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2023/06/27/a6482a87-3077-46c6-987e-56905e35700e_f2ff914f.jpg)
Fendi's Serge Brunschwig is bringing the brand back its roots ahead of 2025 centenary, saluting loyal Italian staff at the spring/summer 2024 menswear launch – hosted in its Florence factory
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A milestone for artisanship: Fendi CEO talks goals behind €50m facility
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